I can’t draw.
Well, that’s not entirely true. At least not the way I once could and certainly not the way an illustrator can. Developing a style, a methodology, a great idea and bringing it to fruition takes a lot of passion and talent. And patience. That’s why I’m happy to partner with someone from this group of gifted folks whenever I can.
I’ve been fortunate to work with wide range of illustrators, not just in style or personality, but also locale. The UK has been a hotbed of talent for my needs, but I’ve worked with folks as far away as Japan and as close as, well, across the office (see Vaughn Fender). The digital age and FedEx have made it easy to go global for a great piece of custom art.
I’ve also been fortunate to have 99% of these collaborations work out really well. I gather from colleagues and friends in the design industry that I have an impressive track record (Watch, now I’ve probably jinxed myself).
So, that got me pondering: What is it about my process of commissioning an illustration that is so successful and enjoyable? read on