Did you know that fifty thousand trees are cut down to print the New York Times every day? Wait, that can’t be right. The fact is, I haven’t a clue how many trees it takes. I don’t even know where one would find that sort of information. For all I know, it could take just one tree, but at three hundred sixty-five times a year, it doesn’t take a rocket scientist to figure out that more trees are used than we care to admit. Even if it did take just one tree to print one issue of any newspaper, that would still be pretty hard to swallow. It makes me sad.
As a graphic designer, I create a lot of waste. In spite of that fading phenomenon know as the web, many of the projects I work on are multiple-page print documents. Flyers, brochures, and magazines—they don’t look or feel the same on screen as they do in your hand, and they never will. Designers review each and every layout many times, in addition to presenting alternative layouts to colleagues and creative directors, long before a client sees anything and recommends changes of their own. If I printed each page as many times as I made edits, whether a change in image, layout, type size, color—you name it—I could probably collect the equivalent of a small forest of paper myself, each day. And I used to. read on