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The Tops of Toppings!

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“Nutrient free and delicious” was probably the main reason why Fluffernutters were not in my elementary school lunch box. Fluff was, however, available at my friend’s house. There, I could slather a slice of white bread with Fluff in a nutritional value free zone. More than the gooey sweetness of Fluff, I loved the shape of the jar, the simple label design, the kitschy animated ads, and the peppy jingle.

Fluff is much more than a mid-century modern American icon—Fluff turned 100 this year. This means Fluff has withstood numerous societal changes since its introduction in 1917. “New” or “improved” has never appeared on its label. Inventor Archibald Query made $500.00 when he sold his recipe to two Massachusetts WWI veterans, Allen Durkee and Fred Mower. Upon their purchase, Durkee Mower made one genius change to “Toot Sweet Marshmallow Fluff,” which was to simplify the name to “Fluff.” The marketing of Fluff was also Durkee Mower’s genius. Fluff has become a legacy brand which has successfully withstood the test of time and taste.

Coloring Music

THIS will keep you entertained and sidetracked from your work for a good while!

Real Estate, an indie pop band from Ridgewood, New Jersey, commissioned a video for their latest song, Stained Glass, which allows viewers to color in the line-drawn video as it plays. If their music isn’t your taste, just turn it down and get on coloring! It is so much fun. read on

Ale Art

 

I spent the last four days in Burlington, Vermont celebrating my son’s graduation from UVM. During lunches and dinners with family and friends, I sampled several different local beers. Besides the unique flavors, textures, and colors, the packaging on the bottles and cans was uniformly excellent. A recent article at Seven Days explores how Vermont craft breweries—including Collective Arts Brewing, Magic Hat Brewing, Burlington Beer, and Otter Creek Brewing—are packaging their products in aluminum cans, which offers graphic designers a 360 degree canvas upon which place their creations. Cheers to great beer art! read on

Two Great Art Forms

“Winemaking and filmmaking are two great art forms … In both cases you have to start with top notch raw materials—whether it’s the land or a script.” — Francis Ford Coppola

So many people are drawn to wine labels. After recently visiting Sonoma & Napa Valley in California, I joined that club. However, a fancy label doesn’t mean an over-the-top wine, so one should choose wisely!

The Francis Ford Coppola Winery was one of my favorites. It produces a series of wines—and labels—that are very unique.
read on

The Greatest Data Set of All Time: Dog Names in NYC

Look, no matter what your job is, you are not going to work for eight soild hours today. If you work in front of a computer you are probably already slacking off. You are reading this after al! The quantity of time in your day that you will spend steadily engaged at the task for which you are being paid may vary—from day to day and job to job—but the point is this: You should spend, an hour or two looking at these dog names. Immediately. read on

A CGI Master Made a New Artwork Every Day for 10 Years

Mike Winkelmann, the prolific CGI artist and animator also known as Beeple, has been posting a new digital illustration—ranging from the abstract to representative, sci-fi to surreal, somber to sarcastic—every 24 hours.

On May 1, 2017, the Wisconsin-based artist published his 3,650th iteration of the series, which has gone uninterrupted through rain and shine, sickness and health, music videos and advertising work, and two children. Creators interviewed Beeple about his accomplishment and his process. read on

Beauty is in the TINY Details

3D Model of The Office floor plan by Drawbotics

They may be small, but they sure aren’t lacking in detail. These tiny 3D models, of some of the most popular TV shows out there, are spectacular. From the 60’s floor plan of Mad Men to the crazy Dunder Mifflin offices, they all feature little iconic details from various seasons of the shows. read on

A Nation’s Identity

 

Sparked by new infrastructure and development taking place in the country, El Salvador’s Exports and Investment Promotion Agency decided to promote the country with a new brand. We have a lot of admiration for the project, which was created by Interbrand. Rebranding a country is a fresh idea—and the result is both beautiful and intriguing.  read on

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