The Japanese Hada Labo skincare line has been around Asia since its launch in 2004.
The popularity of Hada Labo, or “Skin Lab,” has reached the overseas market in recent years with their products available for purchase in their original packaging. However, the Japanese labels make it difficult to sell to a market that can’t read the language and sometimes consumers only have the small sticker taped on the back of the bottles for the translated list of ingredients and instructions on how to use. Since then, Hada Labo has released a US version under the name “Hada Labo Tokyo.” Besides the slight difference in ingredients, Hada Labo Tokyo’s products are marketed under a completely different branding and packaging system. read on