Sparked by new infrastructure and development taking place in the country, El Salvador’s Exports and Investment Promotion Agency decided to promote the country with a new brand. We have a lot of admiration for the project, which was created by Interbrand. Rebranding a country is a fresh idea—and the result is both beautiful and intriguing.
The branding is centered around the people’s noteworthy hospitality and a convergence of economy, history, geography, and society. The fitting tagline, “Great like our people,” combined with the dynamic visuals which seem to amplify out of the words “El Salvador,” capture these concepts beautifully.
Read the full synopsis on the project page.