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History on Paper

Television commercials, as we all know, are produced and paid for by an organization or company to promote and sell what is associated with their organization. Unfortunately, in this day and age with all the fancy technology that everyone can get their hands on, most of these very expensive commercials can be totally fast forwarded through. Overlooked! Never seen! Everyone wants to get right to the program.

While watching the Alabama vs Clemson game, Honda had a commercial that really wowed my family and me. We actually stopped and watched it all the way through. Each of us commented that it was a great commercial. Entitled “Paper,” Honda led the viewer through the history of the company and its products with thousands of hand-drawn illustrations filmed in stop-motion. The commercial was created by RPA.

This is a commercial you may actually rewind to watch again instead of fast-forwarding through!

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