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Brand Strategie

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Back in 2013 we created the identity for a new office seating company named Strategie. Then last month the president of the company stopped by our studio with a small problem. He needed communications for the upcoming NeoCon commercial interiors show in Chicago, which was three weeks away. A tall order, but I assured him we could help him out. Our design team (Steve, Justine, and Kellie) tackled multiple projects concurrently, including sales collateral, business cards, signage, banners, and give-aways. Knowing that Strategie was competing against Knoll, Steelcase and other major brands, our solution used the colorful task chairs as the main visuals set in angular patterns. It was a mad dash, but everything crossed the finish line in time for NeoCon, which starts today.

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