
It seems that our President, the leader of the free world, gets the importance of graphic design in building a brand and getting people’s attention. This was evident during the 2008 campaign and has continued throughout his presidency in various forms. Well, this understanding is back again with his bid for reelection this fall. I came across a good example the other day via my friendship with Barack on Facebook. (Yes, we are on a first name basis since we’re friends.) It is an interactive infographic of how President Obama’s policies help women of all ages and what a Mitt Romney presidency would mean for women’s health and economic security. Not only is the information presented in concise, understandable language, the illustrations are appropriately colorful and well executed, and the animation is just enough to keep me engaged and clicking, but not distracting from the information. To top it all off, the woman used as the example is a web designer!
So, kudos to you Mr. President (and your marketing/design/image strategists) for your continued appreciation of design. Keep up the good work.







